Do you still doubt the power of social media? Well, it’s natural to wonder the benefits of social media for your service-based business. There are more than 2 billion people who use social media worldwide. So you already have your customers there, you need to do marketing of your brand which is no doubt a crucial part.
Selling a service is not an easy job, especially when you don’t have a visible product to showcase. It can be hard to show off and talk about how valuable your product is when the customers can test it.
The service-based business has to be very creative to attract more people. You have to plan strategic marketing to promote your business. In this post, we are going to show you some creative ways to promote service-based business on social media.
Ways to use social media to grow your business
As a small business owner of a service-based business, you need reviews and recommendations to grow your business. Having...
Stan Genadek: What's up Dirt Monkey Maniacs? Today, we're going to talk about what everybody says you need to do, but nobody shows you how to do it. Not a lot of you know that I own a lawn care company, what you don't know is, my excavating company is completely separate from the lawn care division and what nobody knows is that I own a third company doing pure construction, decks, house additions, remodeling work and two other companies. All of my companies run themselves without me, you're going to see that today. If I can do it, you can do it. Each company is completely unique from the other companies but the systems that run them are not, they’re universal across the board. But what's even more important is, I'm going to teach you guys how to do the exact same thing. When you understand the basic principles of a system, you can tweak it and make it fit just about any company's profile. The system is the fundamental key to building a...
Matt Jones of The Site Shed Podcast joins Stan to teach us how to use a website as a way to create a good business database that we can market to over time.
Use your website as a way to create content. This content can then be used to create leads. To run seasonal campaigns, it's important to capture customer data. You want to get people to your website, you want to create a community.
Using free guides and downloads, you can "tag" people so you can create lists so you are marketing the right things to the right people. When you are marketing, it's important to build trust by giving them information they can use. Communicate things that are relevant to the customer.
This video may sound counterintuitive, but what I'm going to tell you is extremely effective. Especially if you're just getting started in landscaping. You start trying to develop business contacts. Work with your competition. And I'm going to give you some exact examples that I want you to follow. Don't view your competition as competition. They're a source of projects. They're a source of job leave. Let me use my company as an example. We've been established for 30 years. We've been around a long time. We have more work coming in than we can ever handle. I need, and I mean I need good company. I need to know I can feel comfortable when giving a job to another company. We must know that the customer is in good hands.
Those are few and far between. There are not a lot of people I can do that with. Why do you think I give away? Because now that person owes me a favor. What happens when somebody owes you a favor? They want to repay it. What kind...