Teenage Dream: Success to Struggle to Success Again


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STU 105 - The Benefits of Hiring a Business Coach


Keith McNulty is a management consultant and executive with over 20 years of experience in business transformation and performance improvement. Known for leading corporate strategy and operational excellence at private equity owned companies and global corporations, he has led numerous cross functional initiatives to create millions of dollars in shareholder value. His industry experience includes distribution / logistics, financial services, technology, healthcare, chemicals, and consumer products. He is a motivated leader with high visibility across diverse groups of stakeholders, including c-suite executives and Boards of Directors.

His experience includes leading Enterprise Transformation projects for clients as Engagement Manager with Deloitte Consulting. He led Strategy and Process Improvement at two private equity owned financial services companies, one as a Senior Vice President and the other as a Vice President. He also was Director of Strategy and Business Planning for...

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STU 104 - Put Marketing Dollars in Your Website First


Building a website that drives online traffic to your business can be a challenging task. Understanding how the Google algorithms work and earning Page 1 organic visibility is a science. In today’s episode we’ll speak with Mike Tomaino, owner of Platinum Arts, who’ll explain what it takes to have your website dominate in your local market.

Michael Tomaino
Platinum Arts
Platinum Arts LLC is an internationally recognized award winning company founded in 2007 with projects featured in numerous magazines.

Core Services Provided:

+ Website Development
+ Copywriting, Internet Marketing and Marketing Strategy
+ Game Design

Marketing and Copywriting Services:

+ Website Copy for Content Pages, Landing Pages, Product Descriptions, and Sales Pages
+ SEO Optimization, Link Building, and Search Engine Ranking
+ Explainer Video Scripts
+ Email Marketing and Sales Emails
+ Newsletters
+ Press Releases

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STU 103 - Getting Started In Artificial Turf

ArtificialTurf is $1 billion industry and it’s still in its infancy. In this podcast we’ll explore this massive opportunity and how relatively easy it is to get started with special guest Greg Weitz. With high profit margins in a low barrier to entry, now has never been a better time to position yourself as a leader in the artificial turf installation market.

Greg Weitz has been in the artificial turf industry since 1998. Mr. Weitz was a project manage where he oversaw the installation of over 400 projects between 1998 and 2003. Mr. Weitz has held operation and management level positions in the artificial grass industry since June of 2003. Mr. Weitz has been with Global Syn Turf for five years where he is the Vice President of Regional Sales and aids in most operational and business development strategies with the company. Mr. Weitz is also the Executive VP of American Syn Turf where he oversees and manages the production of the AST turf line as well as sales and...
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STU 102 - No More Fat Contractors


Health and wellness is a popular topic in today's society, but what does it really mean?  At Steel Toe U, our passion is for contractors to be successful in all areas in life.  Including health!  Phil and Kali discuss food habits they have adopted to become more successful in their health.

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STU 101 - To Franchise or Not?


There are definitely pros and cons to buying into a franchise business.  Systems are in place so that takes a lot of the guesswork out of running a business.  But, sometimes those systems are so restricting that an entrepreneur struggles.  Today, Phil and Kali go over the pros and cons and what their personal views are.

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STU 100 - Recovering Equipment Costs


Bidding jobs should not be a guessing game and leave the estimator saying, "I hope we make money..."  The most successful businesses know their numbers (overhead, COGS,  etc) so they are able to bid properly and profit every time.  Today we talk about how to add equipment costs into your estimates.

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STU 099 - Purchasing vs. Renting Equip.


How do you know when the time is right to stop renting and purchase a piece of equipment?  In episode 099, Phil goes over an easy way to determine if it makes more financial sense to continue renting or to jump in and make a purchase.

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STU 098 - Putting Your Money to Work


Small investments grow nicely over time. Money can work harder than you, so use the power of compound interest to create a retirement.  After all, that's why most people get in to business.

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STU 097 - Podcast ReLaunch


After a bit of a break, Steel Toe University is excited to be back in action and committed to bringing contractor's the best information that will lead to a fulfilling business and personal life.

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